I’m Xan Ellis

I’m a creative strategist and visual systems builder. I use photography, video, and design to help brands clarify what they mean and connect with people who care.

I don’t just document moments. I design perception. Whether I’m directing a brand film, capturing documentary-style portraits, or building short-form campaigns that perform across platforms, my goal is always the same: make the message feel real, and make it land clean.

I work with mission-driven institutions, creative teams, and individuals who need story and system working in sync. If that’s you — let’s build something that works.