Portfolio

What I Do

I’m Jeremy “Xan” Ellis, an art director and strategist building brand systems designed to scale.

My work spans campaign development, visual identity, and content production with a focus on clarity and execution. I design with real audiences, real timelines, and real outcomes in mind.

The goal is simple. Create work that connects, holds up in the real world, and keeps performing.

Valentino Garavani

Pushing modern fashion forward,
when “subtle” isn’t the point.

A contemporary fashion concept
built to command attention.

Valentino Garavani Concept advertisement featuring a person in pink pants and pink high heels with red soles, sitting in a yellow bathtub against a yellow background with small red and yellow objects, with the text 'Too Loud? Good.'
Valentino Garavani Concept advertisement featuring a young man in a yellow hoodie standing outdoors in front of a tall building, with text that reads 'Too Loud? Good.'
Valentino Garavani Concept advertisement cover featuring a young woman sitting on a yellow chair, wearing a denim jacket and ripped jeans, with the headline 'Too Loud? GOOD.'
Valentino Garavani Concept advertisement featuring a model wearing yellow boots, with a quote 'Too Loud? Good.' written on the image.
Explore The Campaign

Introducing:

Brutus

Brutus is a visual system created to give student life its own voice.

Built for energy. Built for competition. Built for identity. Designed to flex beyond institutional branding while remaining unified and intentional.

Green and white logo of GBC Bighorns featuring a stylized bighorn sheep and text.
A white snapback hat with the GBC Bighorns logo featuring a stylized ram's head and the team name in green and black on the front.
Composite image of a soccer player in athletic gear, with the upper body and head replaced by a basketball and a shirt with a logo, floating against a green background.
See It In Action

Choose GBC

Repositioning a college to be chosen,
not settled for.

A college-wide enrollment and event campaign built to unify voice, visuals and momentum.

A person welding with sparks flying, wearing a protective welding helmet and a thick yellow work jacket, in a workshop setting. The image features the Great Basin College logo and a message encouraging choosing GBC for the future.
Two people, a man and a woman, smiling and working together in a plant shop or coffee shop, with the woman wearing a red apron. There are plants and shelves in the background. The image contains a promotional message with the College logo, encouraging earning a bachelor degree at Great Basin College, with the hashtags #CHOOSEGBC and the phrase 'Your future begins today.'
Two T-shirts, one white and one black, laid flat on a wooden surface. Both shirts have the same hashtag, '#CHOOSE GBC,' printed in bold green and black letters.
View Case Study
Still 2025-12-18 120104_1.1.1.PRE.jpg

Brand systems are designed to move,
not just sit on a page.

Using photo and video as the primary language of campus marketing, supported by design rather than led by it.

A System In Motion.

Two individuals welding in a workshop with red safety curtains, welding machines, and electrical panels in the background.
Healthcare worker in scrubs inspecting a sterile medical device in a hospital room with medical supplies and equipment in the background.
A scientist wearing orange safety goggles and blue gloves conducting an experiment in a laboratory, holding a small beaker above a laboratory table with various lab equipment around.
A person welding metal on a workbench, wearing a protective helmet and gloves, with sparks flying from the welding process.
See The Approach