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About Me

I’m Jeremy “Xan” Ellis: a creative director, strategist, and content systems builder.

I design brand infrastructure: campaign tone, visual identity, production flow, and story logic. Whether it's motion-first content, scalable asset stacks, or a full creative overhaul, I bring a balance of sharp taste and system thinking to help brands communicate clearly and consistently.

The throughline in all my work is clarity — not just visual, but emotional and strategic. I build trust-forward creative that connects, performs, and doesn’t fall apart under pressure.

Choose GBC

A full-stack campaign with heart

Photo Stories

Still Storytelling

Video Stories

Real stories. Real people. Zero stock footage.

Design Work

A brand voice with voice