about

A stylized portrait series featuring real students across a range of academic disciplines. Each shoot was tailored in tone and color to reflect the student’s field and personality while staying aligned with the college’s brand voice. These portraits were used across campus banners, brochures, and digital campaigns to serve as aspirational visuals for enrollment.

role & scope

Photographer, Editor, Art Direction, Brand Strategy Alignment

challenge

The institution lacked authentic student visuals for marketing and wanted to avoid generic classroom shots. We needed portraits that didn’t just represent our students - they had to feel like them.

action

My goal was to create versatile, high-impact visual assets featuring real students to bring out natural confidence and authenticity, while showing prospective students what’s possible.

Shot in varied environments to highlight field-specific context (health sciences, welding, business, etc.)
Focused on off-camera flash, warm lighting and bold contrast to maintain visual continuity across the campaign

result

• The campaign drove a 17%+ enrollment increase, proving that aligned, authentic visuals are a core driver of student engagement.

• These portraits became some of the most widely used visuals in our broader marketing efforts.