Valentino Garavani
Independent concept project.
Not commissioned by Valentino Garavani
about
Independent concept campaign exploring how a legacy fashion house might express modern confidence in contemporary outdoor advertising. Built as a visual and tonal study focused on scale, simplicity, and brand presence.
creative focus
Balancing bold typography with minimal layouts
Letting attitude and posture do the storytelling
Treating luxury as bold and confident, that too loud is okay.
execution
The campaign was designed for use across traditional & digital billboard, print, and environmental placements to explore how the work holds up at scale. Assets were built to feel intentional in public spaces rather than as isolated graphics.