Valentino Garavani

Independent concept project.

Not commissioned by Valentino Garavani

about

Independent concept campaign exploring how a legacy fashion house might express modern confidence in contemporary outdoor advertising. Built as a visual and tonal study focused on scale, simplicity, and brand presence.

creative focus

  • Balancing bold typography with minimal layouts

  • Letting attitude and posture do the storytelling

  • Treating luxury as bold and confident, that too loud is okay.

execution

The campaign was designed for use across traditional & digital billboard, print, and environmental placements to explore how the work holds up at scale. Assets were built to feel intentional in public spaces rather than as isolated graphics.

Valentino Garavani Concept advertisement featuring a yellow bathtub with pink legs and high heels, against a yellow background with pink accents. Text reads, "Too Loud? Good!".
Valentino Garavani Concept advertisement poster featuring a man in a yellow hoodie, leaning against a tall glass building in an urban setting, with the text 'Too Loud? Goad.' and branding of Valentino Garavani.
Book cover for Valentino Garavani Concept advertisement featuring a young woman with wavy brown hair sitting on a yellow chair, wearing a denim jacket and ripped jeans, with text that says "Too Loud? Goud.".
Valentino Garavani Concept advertisement featuring a person wearing bright yellow boots and striped socks, with text that reads 'Too Loud? GOOD!'.
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